Dry July

Trying to moderate your alcohol intake, but not wanting to miss out on a busy social calendar? Here's a campaign that aims to break down the stigma surrounding non-alcoholic beer by showing shoppers that it can be enjoyed on any occasion. Working with an agency this retail campaign was launched and took place during the widely recognised alcohol-free month of July, across independent retailers.

Previous
Previous

Pernod Ricard

Next
Next

ColorTile