The ByteDance Open House is a significant cultural event where employees invite their family and friends to the office to experience the company's dynamic work environment. The goal for 2024 was to enhance the impact of the event through a creative, global campaign that engages diverse audiences both online and offline, fostering pride and creating unforgettable moments that deepen understanding of ByteDance's corporate culture. 

To achieve this, I developed an event name along with a versatile logo design that captures the essence of connection and culture through fluid and directional elements used in the typography. The merging lines symbolise a journey inward toward a central meeting point, evoking a sense of unity and convergence. Integrating the ByteDance brand colour gradient seamlessly ties it back to the brand's identity.